Insights

Primetime Broadcast Ratings August 22, 2008
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Primetime Broadcast Ratings August 22, 2008

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Friday, August 22, 2008.

CBS’s “NFL Pre-Season Special” and FOX’s “Are You Smarter Than A Fifth Grader?” rounded out the top three.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM FRI PRIME 2(S)-08/22/2008 NBC 17,876,000
2 NFL PRE-SEASON(S)-08/22/2008 CBS 4,825,000
3 SMARTER THAN 5TH 8/22-9P(S)-08/22/2008 FOX 4,120,000
4 FUEGO EN LA SANGRE FRI UNI 4,094,000
5 AL DIABLO CON GUAPOS FRI UNI 4,006,000
6 20/20-FRI ABC 3,844,000
7 SMARTER THAN 5TH 8/22-8P(S)-08/22/2008 FOX 3,843,000
8 ABC FRI MOVIE OF THE WK ABC 3,790,000
9 FRIDAY NIGHT SMACKDOWN CW 3,617,000
10 ROSA DE GUADALUPE FRI UNI 2,700,000
Source: The Nielsen Company (August 22, 2008)

Overall, NBC won the night with an average audience of almost 17.9 million viewers, while CBS took second place with just over 4.8 million average viewers. FOX and ABC claimed third and fourth places — with 3.9 million and 3.8 million average viewers, respectively. The CW and Univision followed in fifth place and sixth places, drawing average audiences of approximately 3.6 million viewers each.