Insights

Primetime Broadcast Ratings, August 28, 2008
Article

Primetime Broadcast Ratings, August 28, 2008

ABC’s primetime coverage of the final day of the Democratic National Convention led in viewership drawing an average audience of roughly 6.6 million viewers. The event featured the widely viewed acceptance speech by Sen. Barack Obama.

Convention coverage from NBC and CBS also made their way into the top 10.

RANK NAME NETWORK VIEWERS (P2+)
1 VOTE2008:DEM NAT CONV-THU(S)-08/28/2008 ABC 6,584,000
2 DECISION ’08 DEM CONV THU(S)-08/28/2008 NBC 6,100,000
3 BIG BROTHER 10-THU CBS 5,969,000
4 CSI CBS 5,297,000
5 MOMENT OF TRUTH 8/28-9P(S)-08/28/2008 FOX 5,179,000
6 AL DIABLO CON GUAPOS THU UNI 5,127,000
7 CAMPAIGN 2008-DEM CONV-TH(S)-08/28/2008 CBS 4,722,000
8 FUEGO EN LA SANGRE THU UNI 4,685,000
9 GREY’S ANATOMY-THU 9PM ABC 4,008,000
10 MOMENT OF TRUTH 8/28-8P(S)-08/28/2008 FOX 3,690,000
Source: The Nielsen Company (August 28, 2008)

Overall, NBC won the night with an average audience of 6.1 million viewers, while CBS took second place with just over 5.3 million average viewers. Univision and ABC claimed third and fourth places — with just over 4.9 million and 4.6 million average viewers, respectively. FOX followed in fifth place with an average audience of slightly more than 4.4 million viewers.