Insights

Primetime Broadcast Ratings, August 29, 2008
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Primetime Broadcast Ratings, August 29, 2008

Back-to-back special episodes of FOX’s “Are You Smarter Than a Fifth Grader?” were the number one- and number three-ranked primetime telecasts on broadcast TV for Friday, August 29, 2008.

CBS’s “Numbers” was sandwiched between the two, in second place.

RANK NAME NETWORK VIEWERS (P2+)
1 SMARTER THAN 5TH 8/29-9P(S)-08/29/2008 FOX 5,602,000
2 NUMB3RS 9PM CBS 5,231,000
3 SMARTER THAN 5TH 8/29-8P(S)-08/29/2008 FOX 4,823,000
4 AL DIABLO CON GUAPOS FRI UNI 4,654,000
5 20/20-FRI ABC 4,579,000
6 GHOST WHISPERER CBS 4,427,000
7 DATELINE FRI NBC 4,397,000
8 FUEGO EN LA SANGRE FRI UNI 4,301,000
9 FRIDAY NIGHT SMACKDOWN CW 3,703,000
10 SWINGTOWN CBS 3,650,000
Source: The Nielsen Company (August 29, 2008)

Overall, FOX won the night with an average audience of just over 5.2 million viewers, while CBS took second place with almost 4.5 million average viewers. Univision and NBC claimed third and fourth places — with just under 4 million and 3.9 million average viewers, respectively. ABC followed in fifth place with an average audience of slightly more than 3.5 million viewers.