Insights

Primetime Broadcast Ratings, October 31, 2008
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Primetime Broadcast Ratings, October 31, 2008

CBS’s “NCIS” special, “Numbers,” and “Ghost Whisperer” claimed the top three slots in Nielsen’s ranking of the top primetime telecasts on broadcast TV for Friday, October 31, 2008.

ABC’s “20/20” and NBC’s “Deal Or No Deal” rounded out the top five.

Rank Program Network Viewers (P2+)
1 NCIS FRIDAY 9PM SPECIAL(S)-10/31/2008 CBS 11,238,000
2 NUMB3RS CBS 10,722,000
3 GHOST WHISPERER CBS 9,403,000
4 20/20-FRI ABC 6,953,000
5 DEAL OR NO DEAL-FRI NBC 4,878,000
6 SMARTER THAN 5TH GRADER FOX 4,628,000
7 DON’T FORGET THE LYRICS FOX 4,539,000
8 SUPERNANNY ABC 4,118,000
9 CRUSOE NBC 4,088,000
10 FUEGO EN LA SANGRE FRI UNI 4,055,000
Source: The Nielsen Company (October 31, 2008).

Overall, CBS won the night with an average audience of just over 10.4 million viewers, while ABC took second place with just over 4.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 4.6 million and 4 million average viewers, respectively. Univision followed in fifth place with an average audience of roughly 3.3 million average viewers.