The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products. This accounts for $346 billion in annual consumer spending. The extensive analysis of media consumption and consumer behavior was conducted by NielsenConnections.
Nielsen found that households reached by SPT’s television or Internet properties at least once a month spend an average of more than $3,700 on consumer packaged goods per year, seven percent higher than households not reached by their television or Internet properties.
These findings could potentially have great impact on major CPG manufacturers’ and retailers’ marketing spend and campaigns.