It’s time for that lesser-known American holiday tradition: the holiday food advertising bonanza — when ads for Thanksgiving staples, like stuffing mixes, pie crusts, gravy mixes, and cranberry sauces, crowd onto the media landscape.
In 2007, ad spending for stuffing mixes increased 10,800% from the late summer months (Q3 2007: $45,180) to the fall (Q4 2007: $4.9 million).
During the same time frame, ad spending on products within the Pie Crust category grew from literally nothing (Q3 2007: $0) to $3.3 million.
Meanwhile, ad spending within the Gravy Mix category grew from nothing (Q3 2007: $0) to $920,358 in the fourth quarter, and ad spending within the Cranberry Sauce category grew from nothing (Q3 2007: $0) to $939,112.
What about the turkey?
Surprisingly, poultry ad spending declined by 24% from Q3 2007 ($15 million) to Q4 2007 (almost $11.4 million).