Top Online Brands For Streaming Video October 2008

Top Online Brands For Streaming Video October 2008

Nielsen’s analysis of online video viewing habits in October shows that more than 5 billion video streams were viewed by almost 83 million YouTube users throughout the month.

Fox Interactive Media followed with 244 million streams and almost 18.5 million viewers. 

Hulu jumped from seventh place in September (142 million streams; 6.3 million viewers) to claim third place in October, with more than 206 million streams and 9 million viewers.



(by total

video streams)

Brand Total Streams


Unique Viewers


1 YouTube 5,077,720 82,553
2 Fox Interactive Media 244,216 18,481
3 Hulu 206,068 9,069
4 MSN/Windows Live 183,858 13,394
5 Nickelodeon Kids and Family Network 181,084 6,565
6 NBC Universal 175,183 9,649
7 Yahoo! 169,331 18,826
8 ESPN 134,337 7,775
9 CNN Digital Network 133,643 8,263
10 MTV Networks Music 99,787 4,417
Source: The Nielsen Company (October 2008).
Note: Data includes progressive downloads and excludes video advertising.

Nielsen also took a look at when viewers watched online video content.  The analysis found that 65% of all unique viewers watched video online during traditional working hours: weekdays from 9am to 5pm.

View the press release.

Read coverage of Nielsen’s findings in Crain’s New York Business, The Hollywood Reporter, Macworld, TV Week, Broadcasting & CableMediaweek, Media Post, and Marketing Vox.

Learn more about Internet video — view Manish Bhatia, of Nielsen, addressing the Interactive Advertising Bureau’s December 2008 forum.