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Top U.S. Newspaper Sites See More Visits, Shorter Stays
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Top U.S. Newspaper Sites See More Visits, Shorter Stays

Top U.S. newspaper websites saw more visits in July 2008 versus July 2007, but visitors spent less time on many of the sites, Editor & Publisher reported this week.

Nineteen of the top 30 newspaper websites recorded double-digit, year-over-year percentage increases in unique traffic in July, according to data from Nielsen Online.

Rank Top 10 Websites

(ranked by unique users)

2008

Unique Traffic

2007 vs. 2008

% Change

1 NYTimes.com 19,513,000 38%
2 USATODAY.com 10,404,000 -2%
3 Washingtonpost.com 8,935,000 -2%
4 LA Times 8,750,000 66%
5 Wall Street Journal Online 8,716,000 94%
6 New York Post 4,937,000 25%
7 Boston.com 4,891,000 21%
8 SFGate.com/San Francisco Chronicle 4,503,000 25%
9 Daily News Online Edition 4,301,000 66%
10 Atlanta Journal-Constitution 3,985,000 64%
Source: The Nielsen Company (July 1 – July 31, 2008 and July 1 – July 31, 2007)

Ottaway Newspapers (+167%) saw the largest gain in unique visitors.  The Wall Street Journal also recorded an impressive 94% increase in unique traffic, while number one ranked NYtimes.com saw a 38% uptick.

But at 14 of the top 30 newspaper sites, the average number of minutes visitors spent on the sites declined this July, versus July 2007, according to Nielsen.

Rank Top 10 Websites

(ranked by unique users)

2008

Time per Person (hh:mm:ss)

2007

Time per Person (hh:mm:ss)

1 NYTimes.com 0:32:03 0:27:21
2 USATODAY.com 0:16:17 0:11:48
3 Washingtonpost.com 0:14:31 0:17:55
4 LA Times 0:07:39 0:08:26
5 Wall Street Journal Online 0:18:28 0:12:17
6 New York Post 0:08:13 0:09:00
7 Boston.com 0:09:01 0:18:37
8 SFGate.com/San Francisco Chronicle 0:16:04 0:12:17
9 Daily News Online Edition 0:05:18 0:05:04
10 Atlanta Journal-Constitution 0:09:55 0:23:09
Source: The Nielsen Company (July 1 – July 31, 2008 and July 1 – July 31, 2007)

Five of the top 10 online newspapers reported declines in the average time spent per person.

At the Atlanta Journal-Constitution, the average time spent per person fell from 23 minutes in July 2007 to just under 10 minutes in July 2008.  Meanwhile, the average time spent per person at Boston.com declined by half — from more than 18 minutes in July 2007 to just over 9 minutes in July 2008.

Review Nielsen’s June 2008 U.S. newspaper Web traffic results.