U.S. consumers are now more likely to check nutritional labels than they were in the past, according to a new survey by Nielsen, released Thursday.
Nearly two-thirds (65%) of U.S. Consumers reported they notice nutritional information on food packaging more often now than they did two years ago. More than half (51%) said they always check the fat content on nutrition labels, while nearly half check labels for calories (48%) and trans fats (43%).
Nielsen also found that two-thirds (67%) of U.S. consumers claimed they “mostly” understand the nutritional information on food packaging, while less than half (44%) of consumers in other countries reported the same.
The Nielsen Global Online Consumer Survey was conducted in April 2008 among 28,253 Internet users in 51 markets in Europe, Asia Pacific, North America, and the Middle East.
View the full press release.