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U.S. DVR Penetration Reaches 25%
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U.S. DVR Penetration Reaches 25%

MediaPost’s MediaDailyNews reported Thursday that DVR’s are now in 25% of U.S. homes — an increase of 5% from nine months ago, according to Nielsen.

The data from Nielsen confirms anecdotal evidence indicating that DVR users are passionate about the devices.  The story noted that in 30% of the estimated 28 million homes with DVRs, the devices are connected to more than one TV set.