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U.S. Workers Flock Online To Follow The Olympics
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U.S. Workers Flock Online To Follow The Olympics

Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online. 

Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% — from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.

Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.

Rank:

U.A., Aug. 11

Website Unique Audience:

Aug. 8

(in 000’s)

Unique Audience:

Aug. 9

(in 000’s)

Unique Audience:

Aug. 10

(in 000’s)

Unique Audience:

Aug. 11

(in 000’s)

1 Yahoo Olympics 1,477 3,324 2,839 5,253
2 NBC Olympics 2,664 4,008 3,264 4,560
3 AOL Olympics 395 1,010 1,205 1,192
4 Sports Illustrated Olympics 293 331 667 646
5 Beijing2008.cn 429 780 581 607
6 New York Times Olympics 341 466 301 482
7 ESPN Olympics 273 343 579 368
8 Fox Sports on MSN Olympics 49 95 259 182
9 USA Today Olympics 280 184 231 163
10 CBS Sports Olympics 70 23 41 102
Source: The Nielsen Company, Custom Analysis (August 8 – August 11, 2008)
Daily data may fluctuate because of smaller sizes used to project daily audience sizes.

View the full press release.

Read coverage of Nielsen’s findings in The International Herald TribuneThe Los Angeles Times, The Hollywood Reporter, and on CNET.com.