Insights

610K Homes Get DTV Ready In March – Millions Still Unready
Article

610K Homes Get DTV Ready In March – Millions Still Unready

3.8 million or 3.4% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 260,000 households in just two weeks. An update from the previous two weeks in March showed roughly 350,000 homes readying for the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

Hispanic Asian Under 35 Over 55
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

Among the 56 metered markets, which represent approximately 70% of all U.S TV households, Albuquerque-Santa Fe remains the least ready market with 9.4% completely unprepared. Dallas-Ft. Worth and Houston are next with 6.3% of TV households not yet ready. On the other end of the spectrum, Providence-New Bedford is now completely ready. Less than 1% of TV households in Hartford & New Haven are completely unready.