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AOL Time Warner Split Triples their Buzz
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AOL Time Warner Split Triples their Buzz

As news came out about Time Warner’s decision to split with AOL, blogs were buzzing, with most in consensus that this could be a great move for both AOL and Time Warner. Many blogs discussed how AOL, under the new leadership of Tim Armstrong, could definitely make headway as an independent company. With all of the buzz surrounding the subject, conversations have already more than tripled today compared to yesterday, increasing from less than .01 percent on Wednesday the 27th to .05 percent by the end of the work day on Thursday.

AOL: It Has Staying Power

During the dot.com era the AOL brand was synonymous with the Web for many users and was known for its dial-up access. Now that most users have transitioned to broadband access, AOL has made a name for itself through its media network that includes sites like TMZ. In April 2009, AOL LLC had 86.8 million unique visitors, making it the No. 4 online parent company, reaching 52 percent of the active Internet universe. Among the top 10 parent companies, AOL was No. 1 when ranked by average time spent per person, with 3 hours and 45 minutes.

Globally, the AOL parent company ranked No. 6 in April, with 132.2 million unique visitors.

Top 10 Parent Companies Ranked by Unique Audience for April 2009 (U.S., Home and Work)

Source: Nielsen NetView

Top 10 Global* Parent Companies Ranked by Unique Audience for April 2009 (Home and Work)

*Global Data takes into account the following countries: U.S., U.K., Spain, Italy, France, Germany, Brazil, Australia, Switzerland and Japan

Source: Nielsen NetView