Insights

C3 TV Ratings Show Impact of DVR Ad Viewing
Article

C3 TV Ratings Show Impact of DVR Ad Viewing

Nielsen today released “C3” ratings data for television viewing in the first week of the 2009-2010 TV season. C3 is a measure of the commercials watched both live and three days DVR playback and is the metric under which much of primetime advertising is bought and sold.

Three NFL games appeared at the top of the C3 ratings list for the 18-49 year old demographic group. These games, like most sports programming, did not receive much of a lift from rating for live viewing and the C3 number. The top entertainment shows received a bigger boost from DVR playback, however. After three days of DVR playback, Fox’s House rose more than a full rating point to 6.3 from 5.2. ABC’s Grey’s Anatomy rose from a 5.1 live rating to a 6.1 rating on C3.

C3 Rankings
RANK Show Date Start Time Duration Live+3 Commercial Ratings (C3) Commercial Ratings — Live Viewing
1 FOX NFL SUNDAY-SINGLE 09/27/09 1:03 PM 191 6.8 6.6
1 CBS NFL NATIONAL 09/27/09 4:16 PM 176 6.8 6.6
3 NBC SUNDAY NIGHT FOOTBALL 09/27/09 8:31 PM 162 6.4 6.3
4 HOUSE 09/21/09 8:00 PM 121 6.3 5.2
5 GREY’S ANATOMY-THU 9PM 09/24/09 9:00 PM 120 6.1 5.1
6 NFL REGULAR SEASON L 09/21/09 8:30 PM 186 5.7 5.5
7 FAMILY GUY 09/27/09 9:00 PM 31 5.0 4.3
7 SUNDAY NIGHT NFL PRE-KICK 09/27/09 8:22 PM 9 5.0 4.9
9 CLEVELAND 09/27/09 8:30 PM 30 4.8 4.2
10 NCIS 09/22/09 8:00 PM 60 4.4 3.9
11 DESPERATE HOUSEWIVES 09/27/09 9:00 PM 61 4.3 3.7
11 BIG BANG THEORY, THE 09/21/09 9:30 PM 30 4.3 3.6
13 NCIS: LOS ANGELES 09/22/09 9:00 PM 59 4.2 3.8
13 TWO AND A HALF MEN 09/21/09 9:00 PM 30 4.2 3.5
15 SIMPSONS 09/27/09 8:00 PM 30 4.1 3.7
16 CSI: MIAMI 09/21/09 10:00 PM 60 4.0 3.7
16 CRIMINAL MINDS 09/23/09 9:00 PM 60 4.0 3.5
16 FOX NFL SUNDAY-POST 09/27/09 4:25 PM 10 4.0 3.8
19 CSI 09/24/09 9:00 PM 60 3.9 3.4
19 COUGAR TOWN 09/23/09 9:30 PM 30 3.9 3.5
19 CSI: NY 09/23/09 10:00 PM 60 3.9 3.6
19 CBS NFL REGIONAL 09/27/09 1:03 PM 181 3.9 3.8
Source: The Nielsen Company

September 21-21 / Persons 18-49