Insights

Digital Coupons Surge in Popularity – No Scissors Needed
Article

Digital Coupons Surge in Popularity – No Scissors Needed

Ken Cassar, Nielsen Online

For our March 11 webinar, “Retail Recession Realities,” I’ll be recommending coping strategies for retailers dealing with the ongoing economic crisis. The news has gone from bad to worse in the past six months, but there are approaches retailers can take to survive the lean times and even come out ahead when (dare I say it?) the economy recovers.

The Web offers opportunities for growth like no other channel. Quick case in point – readership of traditional offline newspapers has declined significantly of late, and with it, the consumption of newspaper circulars. Meanwhile, visitors to online coupon sites increased 42 percent from December 2007 to December 2008. And while an increase in visitors usually leads to a decrease in average time per person, in this case time spent is also up by 28 percent year-over-year, indicating that visitors are more thoroughly engaged.

Learn more and register for the webinar at Nielsen Online.