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DTV Adoption Now Above 99% in U.S.
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DTV Adoption Now Above 99% in U.S.

The Nielsen Company reported that as of August 30, 2009, 99.4 percent of U.S. homes are able to receive digital television signals. This is a gain of more than 572,000 homes in the last month and 1.8 million homes since the week of the June 12 digital television transition. As of August 30, only 710,000 homes were unable to receive digital signals.

% Of Homes Completely Unready For DTV

Date Total White African American Hispanic Asian Under 35 Over 55
August 30, 2009 0.6 0.5 1.0 1.3 0.4 1.4 0.2
July 26, 2009 1.1 0.8 2.2 1.6 1.3 2.7 0.4
July 12, 2009 1.3 1.0 2.6 2.2 1.9 3.2 0.5
June 28, 2009 1.5 1.1 3.5 2.3 2.5 3.5 0.6
June 21, 2009 1.8 1.3 4.0 2.8 2.9 4.0 0.8
June 14, 2009 2.2 1.6 4.6 3.6 3.2 4.4 1.1
June 7, 2009 2.5 1.9 5.1 4.3 3.1 4.6 1.3
May 24, 2009 2.7 2.1 5.4 4.7 3.2 5.0 1.5
May 10, 2009 2.9 2.3 5.7 4.9 3.4 5.4 1.6
April 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
April 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
March 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
March 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
March 1, 2009 3.9 3.2 6.7 6.5 4.5 7.2 2.2
February 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
February 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
January 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
December 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
Source: The Nielsen Company

For additional information including a market-by-market breakdown, download Nielsen’s latest DTV media release.