Insights

Easter Trumps Valentine’s Day For Chocolate Sales
Article

Easter Trumps Valentine’s Day For Chocolate Sales

While giving loved ones chocolate is synonymous with Valentine’s Day, far more chocolate is actually sold in the week leading up to Easter, according to Nielsen.  Consumers will buy almost a half billion dollars of candy during that time, with approximately 70 percent of that spent on chocolate.  Nearly 71 million pounds of chocolate candy is sold in the week leading up to Easter, compared to approximately 48 million pounds sold during Valentine’s week.  By comparison, nearly 90 million pounds of chocolate candy is sold during Halloween week.   Other key holiday-related consumer facts:

  • Easter week is the top egg selling week of the year, with 61 million dozen eggs sold. Sales increase 45 percent above average weekly sales.
  • More than $3.5 million will be spent on matzo, the traditional unleavened bread, during the week leading up to Passover – the highest sales week for the category.
  • Nearly 1.5 million bottles of kosher table wine will be sold, accounting for $6.5 million and representing approximately 15 percent of the total year’s sales of kosher wines.

View the full press release here.