In a poll that surveyed more than 25,000 people worldwide, Nielsen found that New Zealanders were among those getting most bored of media coverage regarding the global recession, with more than a quarter of Kiwis polled saying that there was too much coverage.
Although 40 percent said that the media did a poor job of informing them of the issues that led to the crisis, 52 percent say that the media is now helping them to better understand the issues at play while 23 percent said that they were let down by the media. Another 25 percent were ambivalent. A similar number (53%) thought that they were getting good information from the media about the steps governments were taking to address the economy, while 20 percent thought that more information was needed.
The views of New Zealanders largely echoed those of others in the Asia Pacific region, which were generally less critical of the media than Europeans and Americans. In North America, 51 percent of those surveyed said that media coverage leading up to the crisis was inadequate, while 48 percent of Europeans thought the same. The Swiss were the most fatigued by media coverage – 42 percent were tired of reading about gloom and doom – followed by the Dutch (41%) and the Irish (38%).