Get Defensive When Tracking Online Buzz Of Your Brand

The introduction of new platforms, devices and channels—along with enhanced privacy considerations and the depreciation of third-party identifiers—increases the complexity that martech solutions need to account for. As complexity rises, Nielsen believes brands should focus on three key measurement pillars.

Technology, access to information, digitization, personalization and virtualization are shaping the future of the financial services landscape.

With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.