Get Defensive When Tracking Online Buzz Of Your Brand
Nielsen’s Pete Blackshaw has been following consumer buzz in blogs, Twitter tweets and more surrounding the peanut butter Salmonella scare. In this video, he offers practical defensive branding tips and tactical advice.
Related Post:
https://www.nielsen.com/us/en/insights/article/2009/get-defensive-when-tracking-online-buzz-of-your-brand/