Get Defensive When Tracking Online Buzz Of Your Brand

It’s not every day that television gets a new ad category. It’s even less common for a new category to become a golden goose. Taboo until a 2018 Supreme Court verdict, online sports betting isn’t technically a new ad category, but with just over two years of a track record, few would...

As a consequence of being the year of COVID-19, 2020 has become the year of media consumption, especially during the spring lockdown. Yet while the massive consumption spikes we saw earlier this year have since dissipated, podcast engagement remains on track to post another record year, which is...