Get Defensive When Tracking Online Buzz Of Your Brand

The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.

While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when third-party cookies are no longer an option.