“Lost” Is Found By Online Viewers

“Lost” Is Found By Online Viewers

Nielsen today released its first public rankings of online individual TV programs, and’s “Lost” led the way with 1.4 million unique viewers in December.’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on with 879,000 unique viewers.

Top 10 Online Broadcast TV Network Entertainment Programs* for December 2008 ranked by Unique Viewers (U.S.)

Rank Program Network Unique Viewers
1 Lost 1,425,000
2 Saturday Night Live 1,111,000
3 Grey’s Anatomy 879,000
4 Desperate Housewives 723,000
5 Heroes 685,000
6 Ugly Betty 631,000
7 Samantha Who? 560,000
8 Scrubs 519,000
9 Survivor CBS Television 496,000
10 True Beauty 462,000
“Source: Nielsen Online, VideoCensus

*Reflects video content on, CBS Television,, FOX Broadcasting,

and, along with their respective embedded video players. Programs are client-defined.

The rankings are based on broadcast networks that tag their online offerings. was excluded from the survey as it does not currently report VideoCensus data at the program level. Web sites included in the survey are:, CBS Television,, Fox Broadcasting and

Watch a video from John Burbank, CEO, Nielsen Online

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To read more about Nielsen’s VideoCensus, including additional rankings for top entertainment programs ranked by time spent online and information on our methodology, view the entire release here.