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“Lost” Is Found By Online Viewers
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“Lost” Is Found By Online Viewers

Nielsen today released its first public rankings of online individual TV programs, and ABC.com’s “Lost” led the way with 1.4 million unique viewers in December. NBC.com’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on ABC.com with 879,000 unique viewers.

Top 10 Online Broadcast TV Network Entertainment Programs* for December 2008 ranked by Unique Viewers (U.S.)

Rank Program Network Unique Viewers
1 Lost ABC.com 1,425,000
2 Saturday Night Live NBC.com 1,111,000
3 Grey’s Anatomy ABC.com 879,000
4 Desperate Housewives ABC.com 723,000
5 Heroes NBC.com 685,000
6 Ugly Betty ABC.com 631,000
7 Samantha Who? ABC.com 560,000
8 Scrubs ABC.com 519,000
9 Survivor CBS Television 496,000
10 True Beauty ABC.com 462,000
“Source: Nielsen Online, VideoCensus

*Reflects video content on ABC.com, CBS Television, CWTV.com, FOX Broadcasting,

and NBC.com, along with their respective embedded video players. Programs are client-defined.

The rankings are based on broadcast networks that tag their online offerings. Hulu.com was excluded from the survey as it does not currently report VideoCensus data at the program level. Web sites included in the survey are: ABC.com, CBS Television, CWTV.com, Fox Broadcasting and NBC.com.

Watch a video from John Burbank, CEO, Nielsen Online

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To read more about Nielsen’s VideoCensus, including additional rankings for top entertainment programs ranked by time spent online and information on our methodology, view the entire release here.