Web sites like Drugstore.com have been on the scene in the U.S. for several years now. But Germans have now taken to the convenience of ordering over-the-counter (OTC) medications over the Internet. According to Nielsen new MailTrack Pharma service, nearly 48 million OTC packs were sold through mail-order pharmacies in 2008 in Germany, accounting for 5.2 percent of total sales volume. On a value basis, share is even higher, with 7.3 percent or €521 million in sales.
“These numbers confirm the acceptance and attractiveness of mail order. Indeed, one in two German respondents in the Nielsen European OTC survey said they had ordered medicines over the Internet in 2008,” said Bernd Wilhelm, Director of Pharma & Healthcare at Nielsen in Frankfurt.