Even in a recession, sales of most men’s hair care products are expected to remain steady, according to data from Nielsen’s Homescan Consumer Facts report. As male vanity continues to be all the rage, some sectors have shown solid growth: hair coloring grew 5.7 percent in 2008 over 2007, and in that year, growth was a miniscule 1.7 percent after two successive years of declining sales. New products such as brush-in gel and liquid colorings drove last year’s growth.
Dollar sales of hair preparations such as gels, pomade and waxes slowed but continued four years of strong growth. In 2008, dollar sales were up a modest 1.8 percent after growing 13.5 percent in 2007, 13.4 percent in 2006 and 7.7 percent in 2005.
Sales of men’s hair spray continued to collapse: they fell 7 percent in dollars to $14.1 million and a decline of 7.2 percent in unit volume.
This report was originally featured in the January issue of Facts, Figures & the Future, a monthly e-publication focused on delivering the latest consumer data and trend information to members of the Food Marketing Institute and clients of Nielsen. Facts, Figures & the Future is published by The Lempert Report/Consumer Insight, Inc. and is sponsored by the Food Marketing Institute and Nielsen.