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NBA Provides Key Assists To TV Advertisers
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NBA Provides Key Assists To TV Advertisers

The NBA may not draw the highest ratings for nationally televised games, but it’s second only to the NFL in delivering their core fans to the TV sets, according to a new study from Nielsen PreView.

The study, which analyzed viewership data for some of America’s favorite sports, uncovered that while Major League Baseball and NBA pull in comparable audiences for nationally televised broadcast, when compared to the actual fan base in the United States, the NBA significantly outperformed most of its peers; NBA games were able to get 7.8% of its fans, on average, to sit down and view the broadcast.

The study also highlighted the strength of engagement for the sports. NFL fans, on average, watch over an hour of each televised football event; this was the only sport of the four to have over an hour of engagement per televised event.

Read the full study.