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News And Video Site Traffic Surges On Inauguration Day
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News And Video Site Traffic Surges On Inauguration Day

Following the Inauguration of President Barack Obama, which was viewed by 37.8M on television, Nielsen Online released traffic figures for the top 10 most visited Current Events & Global News web sites on Inauguration Day. In addition, Nielsen also reported the fastest growing news sites on January 20th, Web traffic to whitehouse.gov and the most linked-to videos of the day.

CNN Digital Network was the top online Current Events & Global News destination when ranked by unique audience on Inauguration Day, with 11.0 million unique visitors. MSNBC Digital Network and Yahoo! News took the No. 2 and No. 3 spots, with 10.0 and 9.1 million unique visitors, respectively.

Top 10 Current Events & Global News Sites

Ranked by Unique Audience on Inauguration Day 2009 (U.S., Home and Work)

RANK NAME Uniques1/13/09 Uniques1/20/09 %Growth
1 CNN Digital Network 7,840,000 11,047,000 41
2 MSNBC Digital Network 7,002,000 10,006,000 43
3 Yahoo! News 8,110,000 9,127,000 13
4 Fox News Digital Network 3,492,000 4,019,000 15
5 AOL News 4,331,000 3,949,000 -9
6 NYTimes.com 1,975,000 2,442,000 24
7 Tribune Newspapers 1,500,000 2,344,000 56
8 ABCNEWS Digital Network 1,137,000 2,260,000 99
9 Google News 1,710,000 1,843,000 8
10 washingtonpost.com 947,000 1,711,000 81
Source: Nielsen Online, NetView Custom Analysis

Most Linked-To-Videos on Inauguration Day

Among the top 15 most linked-to-videos globally on Inauguration Day, 11 of them related to President Obama’s inauguration and Martin Luther King’s “I Have a Dream” speech.

Top 15 Most Linked-to-Videos on January 20, 2009
RANK Video
1 YouTube – Martin Luther King “I have a dream”
2 MySpace – Celebrity and Katalyst present The Presidential Pledge
3 YouTube – Youtube Street Fighter
4 YouTube – 1/17/09: President-Elect Obama’s Weekly Address
5 YouTube – Pete Seeger & Bruce Springsteen

“This Land is Your Land” at the The Obama Inaugural Celebration Concert

6 YouTube – 01/10/09: President-Elect Obama’s Weekly Address
7 YouTube – President Barack Obama 2009 Inauguration and Address
8 YouTube – Gene Robinson’s Prayer Kicks off Inaugural Events
9 YouTube – Yes We Can – Barack Obama Music Video
10 YouTube – Beyoncé – Single Ladies (Put A Ring On It)
11 YouTube – Barack Obama: Yes We Can
12 YouTube – Martin Luther King, Jr.’s last speech
13 YouTube – Martin Luther King, Jr.: I Have a Dream
14 YouTube – joaquin-phoenix-falls-on-stage
15 YouTube – TMobile advert Liverpool Street Station
Source: Nielsen Online, BlogPulse