Insights

Nielsen at the European Journalism Centre Innovation Series
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Nielsen at the European Journalism Centre Innovation Series

Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event, part of the EJC’s Innovation Series, held in Maastricht, The Netherlands.

For two days, global stakeholders from government, academia and media met to discuss trends in youth media and their implications on the media diet and educational processes of today’s youth. As part of the dialogue, Covey presented Nielsen’s latest understanding of media usage among teens.

The video below features a Q&A session that followed Covey’s presentation.