Insights

Nielsen Tunes Into DTV Chatter On The Web
Article

Nielsen Tunes Into DTV Chatter On The Web

With the shift to Digital Television on the horizon, Nielsen Online has been tracking the online conversation, seeking out the top blogs talking DTV. The topic has seen a significant spike of late, starting back in October following Nielsen’s initial readiness announcement. Recently, Barack Obama’s comments about extending the DTV deadline prompted another conversation spike in early January.

Top 10 blogs discussing DTV-related topics between October 1, 2008 and January 11, 2009

What we talk about when we talk about DTV

As bloggers and consumers dive into DTV, certain keywords emerge surrounding their discussions. This cloud shows (by size) the words most closely associated or frequently mentioned with the topic.