African Americans’ cultural and economic impact on America is undeniable. Black influence on mainstream. America and popular culture is ingrained in every facet of American life, including music, fashion and sports, as well as social awareness and justice.
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.