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Nov. E-Commerce Update Sites With Highest Conversion Rates
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Nov. E-Commerce Update Sites With Highest Conversion Rates

In November, almost one-third (30.6%) of all visitors to ProFlowers.com made a purchase — the highest conversion percentage among all retail websites, according to Nielsen.

Metrostyle (23.6% conversion rate), QVC (21.6% conversion rate), Office Depot (21.6% conversion rate), L.L. Bean (21.5% conversion rate), Tickets.com (20.1% conversion rate), Blair.com (18.9% conversion rate), Lands End (18.4% conversion rate), 1800flowers.com (17.8% conversion rate), and The Sportsman’s Guide (16.8% conversion rate) rounded out the top ten.

Top online retailers in ten key product categories, ranked by purchases and customer numbers in November, are below.

Rank Apparel and Accessories

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 eBay 4,393 1,659
2 J.C. Penney 988 812
3 Victoria’s Secret 695 591
4 Lands End 531 472
5 Old Navy 521 464
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank DVD and Video

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Amazon 2,313 1,846
2 DirectGroup Bertelsmann 872 657
3 eBay 862 467
4 Best Buy 233 194
5 Wal-Mart Stores 198 178
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Home and Garden

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Amazon 1,456 1,186
2 eBay 1,058 666
3 J.C. Penney 784 654
4 QVC 480 372
5 Target 429 382
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Office Supplies

Online Retailers

Number of Purchases

(in 000’s)

Number of Customer

(in 000’s)

1 Office Depot 1,387 757
2 VistaPrint 865 712
3 Staples 438 325
4 Hewlett Packard 146 139
5 eBay 140 97
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Health/Wellness/Beauty

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Avon 467 391
2 Amazon 439 388
3 Sephora 425 349
4 eBay 405 277
5 QVC 363 246
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Consumer Electronics

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Amazon 1,040 916
2 eBay 878 571
3 Wal-Mart Stores 410 381
4 AT&T 371 290
5 Apple Store 344 288
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Computer Software

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Symantec 319 309
2 McAfee 289 246
3 Amazon 184 168
4 eBay 86 67
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Jewelry and Watches

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 eBay 1,160 340
2 QVC 271 204
3 Overstock.com 179 157
4 Amazon 132 113
5 HSN.com 122 77
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Books

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 Amazon 4,203 3,252
2 eBay 1,378 693
3 Barnes & Noble 768 646
4 ChristianBook.com 120 106
5 Alibris 118 102
Source: The Nielsen Company, MegaView Online Retail (November 2008).

 

Rank Toys, Games and Hobbies

Online Retailers

Number of Purchases

(in 000’s)

Number of Customers

(in 000’s)

1 eBay 4,118 1,489
2 Amazon 2,146 1,694
3 Wal-Mart Stores 1,003 825
4 ToysRUs 535 482
5 Target 441 396
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Read the full article on InternetRetailer.com.