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November 2008 Top Apparel & Beauty Retail Websites
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November 2008 Top Apparel & Beauty Retail Websites

In November, eBay drew more unique visitors than any other apparel and beauty retail website: 7.05 million.

But it was Bath & Body Works’ website — ranked ninth, with 3.56 million unique visitors — that showed the most impressive year-over-year growth: 39%. 

American Eagle (+25%) and Gap (+23%) also logged impressive gains over November 2007.

The top 10 apparel and beauty online shopping destinations, ranked unique visitors in November, are below.

Rank*

(by

Nov. 2008

U.A.)

Top 10

Apparel & Beauty

Online Shopping Destinations

November 2008:

Unique Audience

November 2007:

Unique Audience

% Change:

Nov. 2007

to

Nov. 2008

1 eBay Clothing, Shoes and Accessories 7.05 million 11.49 million -39%
2 Old Navy 6.02 million 5.49 million 10%
3 Zappos.com 5.10 million 4.46 million 14%
4 Lands End 4.89 million 4.47 million 9%
5 Avon 4.82 million 4.55 million 6%
6 Victoria’s Secret 4.30 million 4.22 million 2%
7 Gap 4.27 million 3.47 million 23%
8 L.L. Bean 3.71 million 5.58 million -33%
9 Bath & Body Works 3.56 million 2.55 million 39%
10 American Eagle 3.24 million 2.60 million 25%
Source: The Nielsen Company (November 2007 and November 2008).
*Note: Custom ranking based on Nielsen’s Apparel & Beauty Category.

Read the full article on InternetRetailer.com.