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Price of Diesel Fuel, Along with Diesel Buzz, Goes Down
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Price of Diesel Fuel, Along with Diesel Buzz, Goes Down

Nielsen’s latest automotive industry overview tracked the online conversations, and the steadily declining price, of diesel over the last 12 months. Though diesel has been a hot topic within alternative fuel buzz at times, a downward trend in discussion over the past year speaks to a decline in consumer interest.

Findings & Analysis:

  • Total diesel buzz decreased 28% from June ’08 to June ’09, while diesel fuel fell by $2.15 per gallon or 45%
  • Domestic trucks and German cars are most prominently mentioned within diesel buzz
  • Mercedes-Benz and BMW are gaining share of diesel discussion
  • Some consumers believe there is more potential opportunity for diesel in the U.S. market, particularly if original equipment manufacturers repurpose their small, fuel-efficient European offerings.

For more, download Nielsen’s Automotive Industry Overview: Diesel Focus