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Shopping Trip Lag Hints at Tough Year for Last Minute Categories
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Shopping Trip Lag Hints at Tough Year for Last Minute Categories

Charting recent consumer activity, data suggests that the start of the holiday shopping season was not as merry as last as shopping trips were off 3.4% when compared with the same 4 week period last year. Many discretionary categories which typically rely on holiday gifting, such as mens and women’s fragrances and ethnic health and beauty aids are in for another tough year.

“After the last few periods where U.S. consumers were showing some signs of going into the black in terms of positive trip growth, all outlet trips in the period ending late November showed the biggest decline we’ve seen in the last year and a half,” notes Todd Hale, Nielsen’s SVP of Consumer & Shopper Insights.

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