Time Spent Viewing Video Online Up 49 Percent

Time Spent Viewing Video Online Up 49 Percent

Nielsen Online today released overall online video usage and top online brands ranked by video streams for May 2009.  Compared to the same month in 2008, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.

Overall Online Video Usage (U.S.)

  May-09 Year-Over-Year Month-Over-Month
Unique Viewers (000) 133,797 12.8% 14.7%
Total Streams (000) 10,043,049 34.8% 6.2%
Streams per Viewer 75.1 19.6% -7.3%
Time per Viewer (min) 188.7 48.9% -8.3%
Source: Nielsen Online, VideoCensus

 Note: Includes progressive downloads and excludes video advertising. 

YouTube was far and away the top online destination by video streams, with more than 6 billion total streams during the month, and more than 95 million unique viewers. Hulu, Yahoo!, Fox Interactive Media and rounded out the top five.