Insights

Top U.S. Web Brands and Parent Companies for October 2009
Article

Top U.S. Web Brands and Parent Companies for October 2009

The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for October 2009 (U.S., Home and Work)
RANK Parent Company Unique Audience (000) Time per Person (hh:mm:ss)
1 Google 156,635 2:34:50
2 Microsoft 138,773 2:06:16
3 Yahoo! 134,745 3:06:11
4 Facebook 107,482 6:09:48
5 AOL LLC 91,205 2:30:32
6 News Corp. Online 79,817 1:28:46
7 InterActiveCorp 71,310 0:16:52
8 eBay 66,191 1:25:29
9 Amazon 63,372 0:26:11
10 Wikimedia Foundation 62,084 0:17:07
Source: The Nielsen Company

Example:  The data indicates that 62.1 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 7 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for October 2009 (U.S., Home and Work)
RANK Brand Unique Audience (000) Time per Person (hh:mm:ss)
1 Google 147,861 1:53:07
2 Yahoo! 133,537 3:06:24
3 MSN/WindowsLive/Bing 112,340 1:57:40
4 Facebook 107,482 6:09:48
5 Microsoft 93,824 0:45:46
6 AOL Media Network 91,205 2:30:32
7 YouTube 90,396 1:12:41
8 Fox Interactive Media 61,987 1:44:08
9 Wikipedia 61,881 0:17:03
10 Apple 59,580 1:14:14
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of October 2009
Metrics Oct-09
Sessions/Visits per Person 53
Domains Visited per Person 87
Web Pages per Person 2,645
PC Time per Person 67:49:39
Duration of a Web Page Viewed 0:00:58
Active Digital Media Universe 196,637,941
Current Digital Media Universe Estimate 233,964,000
Source: The Nielsen Company