Insights

U.S. Web Users Spent Just Over 66 Hours on the Computer in November
Article

U.S. Web Users Spent Just Over 66 Hours on the Computer in November

The Nielsen Company today reported November 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for November 2009 (U.S., Home and Work)
RANK Parent Unique Audience (000) Time Per Person (hh:mm:ss)
1 Google 155,467 2:24:13
2 Microsoft 137,198 2:02:11
3 Yahoo! 131,355 3:03:36
4 Facebook 109,710 6:10:06
5 AOL LLC 87,022 2:32:32
6 News Corp. Online 80,336 1:22:34
7 InterActiveCorp 71,842 0:15:05
8 Amazon 68,789 0:29:52
9 eBay 66,776 1:26:18
10 Apple Computer 62,074 1:18:23
Source: The Nielsen Company

Example:  The data indicates that 62.1 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 18 minutes and 23 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for November 2009 (U.S., Home and Work)
RANK Web Brand Unique Audience (000) Time Per Person (hh:mm:ss)
1 Google 146,692 1:43:32
2 Yahoo! 129,998 3:04:00
3 Facebook 109,710 6:10:06
4 MSN/WindowsLive/Bing 108,911 1:55:03
5 Microsoft 94,840 0:44:32
6 YouTube 91,193 1:09:20
7 AOL Media Network 87,022 2:32:32
8 Fox Interactive Media 62,660 1:36:30
9 Apple 62,074 1:18:23
10 Amazon 60,894 0:28:01
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of November 2009
Metrics Nov-09
Sessions/Visits per Person 51
Domains Visited per Person 86
Web Pages per Person 2,603
PC Time per Person 66:28:44
Duration of a Web Page Viewed 0:00:57
Active Digital Media Universe 195,149,922
Current Digital Media Universe Estimate 234,372,000
Source: The Nielsen Company