After the salmonella scare at the start of the year, sales of jarred peanut butter took a hit as consumers tried to determine which products were affected. Last month, sales returned to their normal historical patterns, a trend that continued in the most recent four week period tracked by Nielsen. On an equivalized unit volume basis, sales were up 3 percent from the same period in 2008 and down 1 percent from the previous four week period in 2009 – a trend Nielsen has seen in previous years. Sales rose 6.5 percent on a dollar basis over the same period last year.
“Sales trends continue to return to normal as the scare that gripped the country earlier this year fades from consumers’ memories,” said Todd Hale, Senior Vice President, Consumer and Shopper Insights at Nielsen.