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Web Traffic To Top 10 Online Newspapers Grows 16 Percent In December
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Web Traffic To Top 10 Online Newspapers Grows 16 Percent In December

While newspapers across the country face a declining number of subscribers, traffic to the top 10 online newspapers grew 16 percent in December 2008 versus a year ago, according to new research from Nielsen Online.

NYTimes.com continued to be the number one online newspaper, with 18.2 million unique visitors.  USATODAY.com and washingotnpost.com took maintained the number two and three ranks, respectively.

Site Dec-07 (000) Dec-08 (000) % Change
Top 10 Online Newspapers 34,602 40,093 16
NYTimes.com 17,177 18,187 6
USATODAY.com 9,939 11,420 15
washingtonpost.com 8,478 9,470 12
LA Times 4,607 7,963 73
Wall Street Journal Online 5,409 7,235 34
Daily News Online Edition 2,956 5,883 99
Chicago Tribune 3,891 5,235 35
New York Post 2,851 4,557 60
Boston.com 4,364 4,086 -6
SFGate.com/SF Chronicle 2,785 3,503 26
Source: Nielsen Online (January 26, 2009)

“December was an extremely active month in terms of news.  The economic downturn, and its effects on the holidays and coverage of the incoming presidential administration, among other stories, all helped drive this impressive growth,” said Chuck Schilling, research director, agency & media for Nielsen Online.

Nielsen Online also reported data regarding the top 10 parent companies and top 10 web brands for December.  That information and the full release can be viewed here.