Insights

As Oscar Race Tightened, So Did Online Buzz
Article

As Oscar Race Tightened, So Did Online Buzz

Last night’s Academy Awards which saw “The Hurt Locker” prevail over 3D blockbuster Avatar for both best picture and best director reflected a growing trend of online Oscar chatter leading up to the awards. While “Avatar” dominated early buzz (and global box office), “The Hurt Locker” began to gain momentum throughout award season (Directors Guild, Golden Globes and more). “The Blind Side,” also nominated for best picture, began to gain Oscar buzz prior to the awards, driven mainly by best actress winner Sandra Bullock.

trened-oscar-buzz