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Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events
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Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events

Americans are getting into the habit of going online while watching television, with 10% or more of viewers visiting social networks, searching the web and browsing content during major TV events.

Recently, when 29% of the U.S. population tuned into the Academy Awards on March 7, more than 13% of those viewers spent time on the web at the same time. For the 2009 Oscars, 25.6% of the population tuned in and 8.7% surfed the web simultaneously. A large percentage of those watching TV and surfing the web visited Facebook, Google or Yahoo!, a trend also seen in this year’s Super Bowl Super Bowl.

Simultaneous Viewing Summary By Event
2009 Super Bowl 2009 Academy Awards 2010 Super Bowl 2010 Academy Awards
% of Population Watching Event 49.10% 25.60% 47.40% 29.10%
TV Viewers Also Going Online 12.80% 8.70% 14.50% 13.30%
Source: The Nielsen Company

2010 Academy Awards

Top 10 Domains by Simultaneous Usage

RANK Domain % of Simultaneous

Visitors

Simultaneous Mins Per Visitor
1 facebook.com 39.5% 15.7
2 google.com 35.1% 3.0
3 yahoo.com 31.0% 5.8
4 msn.com^ 10.7% 1.9
5 aol.com^ 10.0% 3.0
6 comcast.net^ 6.6% 3.0
7 myspace.com^ 6.3% 9.8
8 live.com^ 5.9% 5.1
9 wikipedia.org^ 5.5% 3.9
10 youtube.com^ 5.2% 3.5
Source: The Nielsen Company

^Small base sizes; for directional purposes only

Top Domains by Simultaneous Visitors and Time Spent

Super Bowl XLIV

RANK Domain % of Simultaneous

Visitors

Simultaneous Mins

Per Visitor

1 Google.com 36% 3.8
2 Facebook.com 34% 18.6
3 Yahoo.com 30% 6.5
4 aol.com^ 21% 2.4
5 msn.com^ 11% 2.4
6 live.com^ 7.8% 3.6
7 youtube.com^ 7.3% 16.7
8 comcast.net^ 6.1% 3.6
9 ebay.com^ 5.3% 3.7
10 myspace.com^ 5.3% 14.5
Source: The Nielsen Company

^Small base sizes; for directional purposes only