Facebook Users Average 7 hrs a Month in January as Digital Universe Expands
In a monthly view of U.S. Internet activity for top parent companies and web brands, The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours. Additionally, the number of those actively using the web grew 3.8%, to slightly more than 203 million users.
| Top 10 Parent Companies/Divisions for January 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 162,536 | 2:05:19 | 4.4% | -11.7% | |
| 2 | Microsoft | 143,893 | 1:57:58 | 5.9% | -4.1% |
| 3 | Yahoo! | 138,850 | 2:28:33 | 6.6% | -15.8% |
| 4 | 116,329 | 7:01:41 | 5.8% | 9.7% | |
| 5 | AOL LLC | 87,629 | 2:14:12 | -0.8% | -7.5% |
| 6 | News Corp. Online | 83,540 | 1:10:56 | 4.2% | -9.4% |
| 7 | InterActiveCorp | 75,433 | 0:14:16 | 5.4% | -9.3% |
| 8 | Amazon | 70,942 | 0:25:23 | -4.7% | -28.4% |
| 9 | eBay | 68,909 | 1:18:41 | 1.4% | -5.8% |
| 10 | Apple Computer | 68,877 | 1:18:58 | 7.9% | -10.0% |
| Source: The Nielsen Company |
Example: The data indicates that 64.6 million home and work Internet users visited at least one of the eBay-owned sites or launched an eBay-owned application during the month, and each person spent, on average, a total of 1 hour, 9 minutes and 32 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for January 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 153,056 | 1:26:22 | 4.3% | -14.4% | |
| 2 | Yahoo! | 137,459 | 2:29:04 | 6.5% | -15.6% |
| 3 | MSN/WindowsLive/Bing | 116,804 | 1:50:14 | 8.0% | -5.6% |
| 4 | 116,329 | 7:01:41 | 5.8% | 9.7% | |
| 5 | YouTube | 99,525 | 1:02:27 | 7.6% | -10.3% |
| 6 | Microsoft | 98,180 | 0:41:36 | 7.5% | -6.8% |
| 7 | AOL Media Network | 87,629 | 2:14:12 | -0.8% | -7.5% |
| 8 | Apple | 68,877 | 1:18:58 | 7.9% | -10.0% |
| 9 | Wikipedia | 64,917 | 0:15:59 | 10.7% | -2.7% |
| 10 | Fox Interactive Media | 63,925 | 1:23:09 | 3.9% | -9.5% |
| Source: The Nielsen Company |
| Average U.S. Internet Usage, Combined Home & Work, Month of January 2010 | |||
|---|---|---|---|
| Metrics | Current Month | Previous Month | % Change |
| Sessions/Visits per Person | 55 | 51 | 7.80% |
| Domains Visited per Person | 90 | 83 | 8.40% |
| Web Pages per Person | 2,621 | 2,614 | 0.30% |
| PC Time per Person | 58:52:05 | 64:09:12 | -8.20% |
| Duration of a Web Page Viewed | 0:00:56 | 0:00:56 | -0.20% |
| Active Digital Media Universe | 203,094,213 | 195,738,178 | 3.80% |
| Current Digital Media Universe Estimate | 234,264,633 | 234,802,000 | -0.20% |
| Source: The Nielsen Company |
https://www.nielsen.com/us/en/insights/article/2010/facebook-users-average-7-hrs-a-month-in-january-as-digital-universe-expands/
