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Hope For Haiti Telecast Reaches 83 Million Viewers Across Multiple Networks
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Hope For Haiti Telecast Reaches 83 Million Viewers Across Multiple Networks

In an effort to raise money for organizations providing relief in Haiti, MTV Networks presented an all-star telethon, “Hope for Haiti Now: A Global Benefit for Earthquake Relief.”  Roughly 83 millions viewers tuned in to at least one minute of the telethon, which was carried live on Friday January 22, 2010 from 8:00PM to approximately 10:00PM on 33 networks. Overall, the average audience viewing the telecast at any given time was 24.1 million viewers.

TV Ratings For Haiti Relief Effort – Across All Networks
Broadcast Date Networks Average # of Households Un-duplicated # of Households Average Audience of Persons 2+ Un-duplicated # of Persons 2+
Hope For Haiti 1/22/10 Various* 17,991,000 56,106,000 24,107,000 83,407,000
Source: The Nielsen Company

Networks: ABC, CBS, FOX, NBC, CW, BET, BIO, BRAVO, CMT,CNN, COMEDY, DISCOVERY HEALTH, E!,FUSE, GALAVISION, G4, HBO PRIME, MSNBC, MTV, MTV2, MT3, NatGeo, OXYGEN, SHOWTIME, SOAPNET, SPIKE, STYLE, TNT, TV LAND, TV ONE, VH1, WEATHER CHANNEL, and VH1 CLASSIC

The “Hope For Haiti” benefit was another example of networks simultaneously broadcasting fundraising events following global tragedies, as telecasts for Hurricane Katrina relief and 9/11 also drew millions of viewers across multiple networks.

TV Ratings For Relief Effort Telecasts
Broadcast Date Networks Average # of Households Average Audience of Persons 2+ Un-duplicated # of Persons 2+
Shelter From the Storm: A Concert for the Gulf Coast 9/5/2005 27 17,408,000 22,152,000 N/A
America: A Tribute To Heroes 9/21/2001 30 38,452,900 59,304,700 N/A
Source: The Nielsen Company