An analysis of Major League Baseball’s opening week revealed more than half of the local markets outpacing last year’s viewing. At the top of the list? The surprising Oakland A’s. The AL West leader’s ratings are up an impressive 300% in the SF-SJ-OAK market compared to the same time frame last year. Overall, however, the Red Sox still have the highest local ratings of any team, with 11% of the Boston market tuning in during the first week.
|Top Local Markets % Increase 4/5 – 4/11/ 2010|
|Market||LOCAL HH RTG||% Change|
|Tampa Bay Rays||5.4||157%|
|New York Yankees||5.8||38%|
|Source: The Nielsen Company|