More than 18 Million Watch ‘Stand Up 2 Cancer’ Fund Raiser
On Friday September 10, 2010 an estimated 18.3 million people in the U.S. tuned in to watch at least part of the Stand Up 2 Cancer special. Viewership to Friday’s TV special was up 15.1% from the 2008 special. The television special aired on four broadcast networks and eleven cable nets, which simultaneously aired an hour of commercial-free entertainment dedicated to raising awareness and funding for the fight against cancer.
| Stand Up 2 Cancer TV Ratings | |||
|---|---|---|---|
| RANK | 5-Sep-08 | 10-Sep-10 | % Gain |
| Households | 5.4 million | 9.1 million | 68.50% |
| Persons 2+ | 6.8 million | 11.3 million | 66.20% |
| Persons 2+ Reach* | 15.9 million | 18.3 million | 15.10% |
| Source: The Nielsen Company |
The average audience for this year’s Stand Up 2 Cancer was 11.3 million people, up 66.2% over two years ago.
The networks that aired the special were: ABC, CBS, NBC, FOX, Biography, Discovery Health, E!, G4, HBO, MLB, mun2, Showtime, Style, TV One, and, VH1.
Note: Sum includes sustained audience estimates for ABC, CBS, NBC and FOX.
*Unduplicated audience including any viewing of at least 6 minutes.
https://www.nielsen.com/us/en/insights/article/2010/more-than-18-million-watch-stand-up-2-cancer-fund-raiser/
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