More than 18 Million Watch ‘Stand Up 2 Cancer’ Fund Raiser

More than 18 Million Watch ‘Stand Up 2 Cancer’ Fund Raiser

On Friday September 10, 2010 an estimated 18.3 million people in the U.S. tuned in to watch at least part of the Stand Up 2 Cancer special. Viewership to Friday’s TV special was up 15.1% from the 2008 special. The television special aired on four broadcast networks and eleven cable nets, which simultaneously aired an hour of commercial-free entertainment dedicated to raising awareness and funding for the fight against cancer.

Stand Up 2 Cancer TV Ratings
RANK 5-Sep-08 10-Sep-10 % Gain
Households 5.4 million 9.1 million 68.50%
Persons 2+ 6.8 million 11.3 million 66.20%
Persons 2+ Reach* 15.9 million 18.3 million 15.10%
Source: The Nielsen Company

The average audience for this year’s Stand Up 2 Cancer was 11.3 million people, up 66.2% over two years ago.

The networks that aired the special were: ABC, CBS, NBC, FOX, Biography, Discovery Health, E!, G4, HBO, MLB, mun2, Showtime, Style, TV One, and, VH1.

Note: Sum includes sustained audience estimates for ABC, CBS, NBC and FOX.

*Unduplicated audience including any viewing of at least 6 minutes.