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NFL Telecasts Top C3 Ratings for Week 1 of 2010-11 TV Season
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NFL Telecasts Top C3 Ratings for Week 1 of 2010-11 TV Season

National Football League telecasts topped the rankings of C3 commercial ratings among persons 18-49 in the first week of the new TV season, according to data released today by The Nielsen Company.

The NFL claimed the top four spots in the rankings for C3, which measures the commercials watched both live and with three days of DVR playback. C3 is commonly known as the metric under which much of primetime advertising is bought and sold.

ABC’s “Grey’s Anatomy” is the first non-sports telecast to appear on the list, coming in at #5 for the week with a 5.1 C3 rating among persons 18-49.  The show’s C3 rating was 30% higher than its live-only commercial rating. On average, the C3 rating for the top 20 shows on this list was 8% higher than its live-only commercial rating.

CBS’s “Hawaii Five-O” and “$#*! My Dad Says” were the season’s only two new shows to crack the top 20 in the first week. Each show’s C3 rating was 0.6 points higher than its live-only commercial rating

Top C3 Ratings, Persons 18-49 – Week of 9/20/10
RANK PROGRAM NAME NETWORK DATE OF AIR LIVE+3 COMMERCIAL RATING (C3) LIVE-ONLY COMMERCIAL RATING
1 FOX NFL SUNDAY-SINGLE FOX 9/26/10 7.9 7.7
2 CBS NFL NATIONAL CBS 9/26/10 7.7 7.5
3 NBC SUNDAY NIGHT FOOTBALL NBC 9/26/10 6.9 6.7
4 NFL MONDAY NIGHT FOOTBALL ESPN 9/20/10 5.8 5.5
5 GREY’S ANATOMY ABC 9/23/10 5.1 3.9
6 GLEE FOX 9/21/10 5.0 3.9
7 SUNDAY NIGHT NFL PRE-KICK* NBC 9/26/10 5.0 4.8
8 FAMILY GUY FOX 9/26/10 4.7 3.7
9 MODERN FAMILY ABC 9/22/10 4.7 3.4
10 CBS NFL REGIONAL CBS 9/26/10 4.6 4.5
11 TWO AND A HALF MEN CBS 9/20/10 4.5 3.8
12 DANCING WITH THE STARS ABC 9/20/10 4.4 4.0
13 THE BIG BANG THEORY CBS 9/23/10 4.3 3.3
14 FOOTBALL NIGHT IN AMERICA PT 3 NBC 9/26/10 4.1 4.0
15 OFFICE NBC 9/23/10 4.1 3.0
16 DANCING W/STARS RESULTS ABC 9/21/10 4.0 3.7
17 HOUSE FOX 9/20/10 4.0 2.9
18 HAWAII FIVE-0 CBS 9/20/10 3.9 3.3
19 DESPERATE HOUSEWIVES ABC 9/26/10 3.9 3.1
20 $#*! MY DAD SAYS CBS 9/23/10 3.7 3.1
Source: The Nielsen Company

Note: Rankings for September 20-26, P18-49

* – 11 minute pre-game show before Sunday Night Football