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Nielsen Provides Topline U.S. Web Data for February 2010
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Nielsen Provides Topline U.S. Web Data for February 2010

The Nielsen Company today reported February 2010 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for February 2010 (U.S., Home and Work)
Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 163,038 1:47:44 0.3% -14.0%
2 Microsoft 143,635 1:49:15 -0.2% -7.4%
3 Yahoo! 136,074 2:17:35 -2.0% -7.4%
4 Facebook 118,813 6:27:43 2.1% -8.1%
5 AOL LLC 85,992 1:56:56 -1.9% -12.9%
6 News Corp. Online 80,657 0:53:53 -3.5% -24.0%
7 InterActiveCorp 75,629 0:13:23 0.3% -6.2%
8 eBay 68,410 1:10:27 -0.7% -10.5%
9 Amazon 67,435 0:21:53 -4.9% -13.8%
10 Wikimedia Foundation 67,295 0:13:51 3.4% -13.8%
Source: The Nielsen Company

Example:  The data indicates that 67.3 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 13 minutes and 51 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for February 2010 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 153,833 1:11:42 0.5% -17.0%
2 Yahoo! 134,142 2:18:35 -2.4% -7.0%
3 Facebook 118,813 6:27:43 2.1% -8.1%
4 MSN/WindowsLive/Bing 118,087 1:40:11 1.1% -9.1%
5 YouTube 98,723 0:57:23 -0.8% -8.1%
6 Microsoft 96,433 0:38:46 -1.8% -6.8%
7 AOL Media Network 85,992 1:56:56 -1.9% -12.9%
8 Wikipedia 66,967 0:13:50 3.2% -13.5%
9 Apple 64,315 1:12:11 -6.6% -8.6%
10 Fox Interactive Media 59,631 1:04:01 -6.7% -23.0%
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of February 2010
Metrics Current Month Previous Month % Change
Sessions/Visits per Person 51 55 -7.3%
Domains Visited per Person 88 90 -2.2%
Web Pages per Person 2,415 2,621 -7.9%
PC Time per Person 54:16:37 58:52:05 -7.8%
Duration of a Web Page Viewed 0:00:55 0:00:56 -0.4%
Active Digital Media Universe 201,191,221 203,094,213 -0.9%
Current Digital Media Universe Estimate 234,475,560 234,264,633 0.1%
Source: The Nielsen Company