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Top U.S. Web Brands and Site Usage December 2009
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Top U.S. Web Brands and Site Usage December 2009

The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for December 2009 (U.S., Home and Work)
Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss)
1 Google 155,683 2:21:53
2 Microsoft 135,876 2:03:01
3 Yahoo! 130,229 2:56:27
4 Facebook 109,905 6:24:17
5 AOL LLC 88,347 2:25:09
6 News Corp. Online 80,152 1:18:15
7 Amazon 74,428 0:35:26
8 InterActiveCorp 71,564 0:15:44
9 eBay 67,979 1:23:31
10 Apple Computer 63,825 1:27:45
Source: The Nielsen Company

Example:  The data indicates that 63.8 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for December 2009 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss)
1 Google 146,700 1:40:55
2 Yahoo! 129,032 2:56:35
3 Facebook 109,905 6:24:17
4 MSN/WindowsLive/Bing 108,174 1:56:43
5 YouTube 92,510 1:09:38
6 Microsoft 91,366 0:44:39
7 AOL Media Network 88,347 2:25:09
8 Amazon 66,472 0:33:37
9 Apple 63,825 1:27:45
10 Fox Interactive Media 61,518 1:31:50
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of December 2009
Metrics Dec-09
Sessions/Visits per Person 51
Domains Visited per Person 83
Web Pages per Person 2,614
PC Time per Person 64:09:12
Duration of a Web Page Viewed 0:00:56
Active Digital Media Universe 195,738,178
Current Digital Media Universe Estimate 234,802,000
Source: The Nielsen Company