Top U.S. Web Sites and Brands for April 2010

Top 10 Parent Companies/Divisions for April 2010 (U.S., Home and Work)
Rank	Parent	Unique Audience (000)	Time Per Person (hh:mm:ss)	MOM UA % Change	MOM Time % Change
1	Google	158,496	1:57:35	0.5%	1.2%
2	Microsoft	135,305	1:54:57	-1.1%	-4.2%
3	Yahoo!	129,783	2:24:15	-2.4%	-6.9%
4	Facebook	122,337	6:43:22	4.5%	-3.8%
5	AOL LLC	80,065	2:03:56	-6.0%	-7.9%
6	News Corp. Online	76,866	0:51:58	2.6%	-0.5%
7	InterActiveCorp	70,475	0:13:04	-1.1%	-12.6%
8	eBay	61,811	1:22:32	-6.8%	-4.2%
9	Apple Computer	61,158	1:12:40	0.3%	-5.6%
10	Amazon	60,807	0:23:51	-5.2%	-3.7%
Source: The Nielsen Company

Top 10 Web Brands for April 2010 (U.S., Home and Work)
Rank	Brand	Unique Audience (000)	Time Per Person (hh:mm:ss)	MOM UA % Change	MOM Time % Change
1	Google	150,080	1:16:14	0.6%	-3.5%
2	Yahoo!	128,452	2:24:29	-2.2%	-6.8%
3	Facebook	122,337	6:43:22	4.5%	-3.8%
4	MSN/WindowsLive/Bing	111,126	1:46:23	-0.3%	-4.4%
5	YouTube	94,050	1:05:50	1.7%	9.0%
6	Microsoft	86,149	0:41:42	-3.5%	-4.4%
7	AOL Media Network	80,065	2:03:56	-6.0%	-7.9%
8	Apple	61,158	1:12:40	0.3%	-5.6%
9	Fox Interactive Media	60,210	0:58:34	10.2%	-4.1%
10	Wikipedia	59,260	0:14:43	-4.5%	-3.9%
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of April 2010
Metrics	Current Month	Previous Month	% Change
Sessions/Visits per Person	56	57	-1.8
Domains Visited per Person	83	89	-6.7
Web Pages per Person	2,545	2,646	-3.8
PC Time per Person	57:30:51	60:25:07	-4.8
Duration of a Web Page Viewed	0:00:56	0:00:56	-0.9
Active Digital Media Universe	197,578,927	197,748,684	-0.1
Current Digital Media Universe Estimate	236,245,000	236,859,000	-0.3
Source: The Nielsen Company