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Top U.S. Web Sites and Brands for April 2010
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Top U.S. Web Sites and Brands for April 2010

Top 10 Parent Companies/Divisions for April 2010 (U.S., Home and Work)
Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 158,496 1:57:35 0.5% 1.2%
2 Microsoft 135,305 1:54:57 -1.1% -4.2%
3 Yahoo! 129,783 2:24:15 -2.4% -6.9%
4 Facebook 122,337 6:43:22 4.5% -3.8%
5 AOL LLC 80,065 2:03:56 -6.0% -7.9%
6 News Corp. Online 76,866 0:51:58 2.6% -0.5%
7 InterActiveCorp 70,475 0:13:04 -1.1% -12.6%
8 eBay 61,811 1:22:32 -6.8% -4.2%
9 Apple Computer 61,158 1:12:40 0.3% -5.6%
10 Amazon 60,807 0:23:51 -5.2% -3.7%
Source: The Nielsen Company

Top 10 Web Brands for April 2010 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 150,080 1:16:14 0.6% -3.5%
2 Yahoo! 128,452 2:24:29 -2.2% -6.8%
3 Facebook 122,337 6:43:22 4.5% -3.8%
4 MSN/WindowsLive/Bing 111,126 1:46:23 -0.3% -4.4%
5 YouTube 94,050 1:05:50 1.7% 9.0%
6 Microsoft 86,149 0:41:42 -3.5% -4.4%
7 AOL Media Network 80,065 2:03:56 -6.0% -7.9%
8 Apple 61,158 1:12:40 0.3% -5.6%
9 Fox Interactive Media 60,210 0:58:34 10.2% -4.1%
10 Wikipedia 59,260 0:14:43 -4.5% -3.9%
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of April 2010
Metrics Current Month Previous Month % Change
Sessions/Visits per Person 56 57 -1.8
Domains Visited per Person 83 89 -6.7
Web Pages per Person 2,545 2,646 -3.8
PC Time per Person 57:30:51 60:25:07 -4.8
Duration of a Web Page Viewed 0:00:56 0:00:56 -0.9
Active Digital Media Universe 197,578,927 197,748,684 -0.1
Current Digital Media Universe Estimate 236,245,000 236,859,000 -0.3
Source: The Nielsen Company