Top U.S. Web Sites and Brands for April 2010
Top 10 Parent Companies/Divisions for April 2010 (U.S., Home and Work)
Rank
Parent
Unique Audience (000)
Time Per Person (hh:mm:ss)
MOM UA % Change
MOM Time % Change
1
Google
158,496
1:57:35
0.5%
1.2%
2
Microsoft
135,305
1:54:57
-1.1%
-4.2%
3
Yahoo!
129,783
2:24:15
-2.4%
-6.9%
4
Facebook
122,337
6:43:22
4.5%
-3.8%
5
AOL LLC
80,065
2:03:56
-6.0%
-7.9%
6
News Corp. Online
76,866
0:51:58
2.6%
-0.5%
7
InterActiveCorp
70,475
0:13:04
-1.1%
-12.6%
8
eBay
61,811
1:22:32
-6.8%
-4.2%
9
Apple Computer
61,158
1:12:40
0.3%
-5.6%
10
Amazon
60,807
0:23:51
-5.2%
-3.7%
Source: The Nielsen Company
Top 10 Web Brands for April 2010 (U.S., Home and Work)
Rank
Brand
Unique Audience (000)
Time Per Person (hh:mm:ss)
MOM UA % Change
MOM Time % Change
1
Google
150,080
1:16:14
0.6%
-3.5%
2
Yahoo!
128,452
2:24:29
-2.2%
-6.8%
3
Facebook
122,337
6:43:22
4.5%
-3.8%
4
MSN/WindowsLive/Bing
111,126
1:46:23
-0.3%
-4.4%
5
YouTube
94,050
1:05:50
1.7%
9.0%
6
Microsoft
86,149
0:41:42
-3.5%
-4.4%
7
AOL Media Network
80,065
2:03:56
-6.0%
-7.9%
8
Apple
61,158
1:12:40
0.3%
-5.6%
9
Fox Interactive Media
60,210
0:58:34
10.2%
-4.1%
10
Wikipedia
59,260
0:14:43
-4.5%
-3.9%
Source: The Nielsen Company
Average U.S. Internet Usage, Combined Home & Work, Month of April 2010
Metrics
Current Month
Previous Month
% Change
Sessions/Visits per Person
56
57
-1.8
Domains Visited per Person
83
89
-6.7
Web Pages per Person
2,545
2,646
-3.8
PC Time per Person
57:30:51
60:25:07
-4.8
Duration of a Web Page Viewed
0:00:56
0:00:56
-0.9
Active Digital Media Universe
197,578,927
197,748,684
-0.1
Current Digital Media Universe Estimate
236,245,000
236,859,000
-0.3
Source: The Nielsen Company
https://www.nielsen.com/us/en/insights/article/2010/top-u-s-web-sites-and-brands-for-april-2010/
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