Total Viewers Of Online Video Increased 5% Year-Over-Year
The number of unique viewers of online video increased 5.2% year-over-year according to The Nielsen Company, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010.
Among the top Web brands ranked by unique viewers in January, Disney Online was the fastest growing month-over-month, increasing 23.3%. Facebook and MSN/WindowsLive/Bing were the second and third fastest growing, increasing 18.6% and 15.6% month-over-month, respectively.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Jan-10 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 142,668 | 5.2% | 3.8% |
| Total Streams (000) | 11,061,458 | 5.8% | 3.1% |
| Streams per Viewer | 77.5 | 0.5% | -0.8% |
| Time per Viewer (min) | 188.7 | 5.7% | -2.3% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Total Streams for January 2010 (U.S.) | |||
|---|---|---|---|
| Rank | Video Brand | Total Streams (000) | MOM Streams % Growth |
| 1 | YouTube | 6,622,374 | 3.0% |
| 2 | Hulu | 635,546 | 0.1% |
| 3 | Yahoo! | 221,355 | -9.2% |
| 4 | MSN/WindowsLive/Bing | 179,741 | 27.3% |
| 5 | Turner Sports and Entertainment Digital Network | 137,311 | -3.5% |
| 6 | MTV Networks Music | 131,077 | 31.7% |
| 7 | ABC Television | 128,510 | 71.3% |
| 8 | Fox Interactive Media | 124,513 | -0.7% |
| 9 | Nickelodeon Kids and Family Network | 117,057 | 9.3% |
| 10 | Megavideo | 115,089 | 3.7% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Unique Viewers for January 2010 (U.S.) | |||
|---|---|---|---|
| Rank | Video Brand | Unique Viewers (000) | MOM Viewers % Growth |
| 1 | YouTube | 112,642 | 6.7% |
| 2 | Yahoo! | 26,081 | -5.3% |
| 3 | 21,529 | 18.6% | |
| 4 | MSN/WindowsLive/Bing | 15,645 | 15.6% |
| 5 | Hulu | 15,256 | 11.9% |
| 6 | Fox Interactive Media | 11,450 | 4.9% |
| 7 | 10,567 | 2.5% | |
| 8 | CNN Digital Network | 10,385 | 11.6% |
| 9 | ESPN Digital Network | 8,995 | 6.2% |
| 10 | Disney Online | 8,066 | 23.3% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Time per Viewer for January 2010 (U.S.), 250K Unique Viewer Minimum | |||
|---|---|---|---|
| Rank | Video Brand | Time per Viewer (min) | MOM Time % Growth |
| 1 | Hulu | 234.6 | -5.1% |
| 2 | Youku | 191.5 | -65.0% |
| 3 | Megavideo | 184.8 | 0.8% |
| 4 | ABC Family | 183.5 | 1060.4% |
| 5 | Justin.tv | 161.5 | 8.8% |
| 6 | Streamingfaith.com | 160.1 | 56.2% |
| 7 | Stickam | 121.6 | -42.6% |
| 8 | Tudou.com | 118.9 | -57.4% |
| 9 | YouTube | 112.0 | -5.9% |
| 10 | 4Kids Entertainment Network | 93.2 | 11.2% |
| Source: The Nielsen Company |
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
Nielsen VideoCensus Methodology and Metrics:
Nielsen VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement includes progressive downloads and does not include video advertising.
https://www.nielsen.com/us/en/insights/article/2010/total-viewers-of-online-video-increased-5-year-over-year/
