Insights

Webinar Recap Asia Pacific Social Media Trends
Contact Us
Article

Webinar Recap Asia Pacific Social Media Trends

Markets and Finances

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity. NM Incite, a Nielsen/McKinsey company, has undertaken an inaugural study of usage and trends across the Asia Pacific region’s major markets. A recent webinar took an in-depth look at the results of this study, answering some of the questions affecting North American and Global marketers today.

Tagged:
global | social media

https://www.nielsen.com/us/en/insights/article/2010/webinar-recap-asia-pacific-social-media-trends/

Related Insights
Article

Making personal connections: How brands are leveraging social influencers

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any collaboration involves identifying an influencer that fits the brand’s personality and purpose.

Read More >
Article

Asian-American Influencers Make Their Mark on the U.S. Mainstream

Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.

Read More >
Article

NBA Teams Score a Slam Dunk with Social Media

Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of exposure via social media during the 2017-2018 season.

Read More >