Academy Awards Who Will Win How Many Will Watch
The Award Show season is in full swing, and if history runs true to form this Sunday’s telecast of the 83rd Annual Academy Awards will be one of most-viewed programs of the year.
Viewership for other major award shows in 2011 has increased from previous years, which might give a boost to this year’s Oscar telecast. Last year, with a shoot-out between Avatar and The Hurt Locker, the Academy Awards captured an audience of 41.7 million viewers – the largest in five years.
“The increased viewership for awards shows coincides with the recent trend towards larger audiences for live events,” said Pat McDonough, Senior Vice President for Insights and Analysis at Nielsen. “Watching live events, such as an award show or sporting event, allows the viewer to feel closer to the action and generates a greater appeal to watch. Moreover, simultaneously using Twitter and other social media to follow the event helps enhance the experience even more.”
| The Academy Awards | ||
|---|---|---|
| Year | Total Number of Viewers | Best Picture |
| 2010 | 41,699,000 | The Hurt Locker |
| 2009 | 36,310,000 | Slumdog Millionaire |
| 2008 | 32,006,000 | No Country for Old Men |
| 2007 | 40,172,000 | The Departed |
| 2006 | 38,939,000 | Crash |
| Source: The Nielsen Company. P2+ viewership, based on live + same day data |
The Golden Globes and the Grammy Awards have also seen a steady increase in viewership over the past three years.
| The Golden Globes | |
|---|---|
| Year | Total Number of Viewers |
| 2011 | 17,003,000 |
| 2010 | 16,982,000 |
| 2009 | 14,860,000 |
| 2008^ | 6,038,000 |
| 2007 | 20,036,000 |
| 2006 | 18,765,000 |
| ^Golden Globes Press Conference only due to Writers Guild of America, West strike. Source: The Nielsen Company |
| The Grammy Awards | |
|---|---|
| Year | Total Number of Viewers |
| 2011 | 26,667,000 |
| 2010 | 25,869,000 |
| 2009 | 19,048,000 |
| 2008 | 17,182,000 |
| 2007 | 20,058,000 |
| 2006 | 17,005,000 |
| Source: The Nielsen Company |
https://www.nielsen.com/us/en/insights/article/2011/academy-awards-who-will-win-how-many-will-watch/
