An Upfront Look at U.S. TV Audiences and Trends

An Upfront Look at U.S. TV Audiences and Trends

With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing.

  • Timeshifting continues to be a significant factor in how consumers watch TV. In fact, 38 percent of all TV households in the U.S. have a DVR
  • Mobile Video viewing has increased 41 percent from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  • Viewing video online also continues to increase. In January 2011 143.9 million Americans viewed video online
  • The TV audience for sports is expanding. Record numbers of African Americans, Hispanics and female viewers helped drive the Super Bowl’s audience growth
  • The audience overlap between visitors to network and broadcast media sites and social networking & blog sites is significant. In January 2011 alone, 49 percent of social networking & blog site visitors also visited TV network and broadcast media sites
  • Television advertising spend was the largest medium for all ad spending in 2010, accounting for $69 billion.

For more information on these TV viewing trends, download State of the Media: Trends in TV Viewing- TV Upfronts 2011